Thursday, 8 March 2012

Are they good enough??


The question of perception arises when people know of our existence by that I mean individually and this can be possible only when we start working with the industry. Our good or bad performance will help decide our fate in an organization being MA PR students of Mumbai University Kalina it is very important that wherever we go we give our best and to begin with PR yourself in a positive light.

Mumbai University Kalina has made a place and created a good reputation for itself over the years, every year there are thousands of students passing out from our University, people know that students passing out from this University have great potential that will help them reach the top. Not so long ago Mumbai University felt the need to come up with a Department of Communication and Journalism, which constitutes of courses like MA PR(Master in Public Relations), MA CJ(Masters in communication and Journalism and MA EM(Masters in electronic media), based on the performance of the students in and outside the campus especially after passing out has seen an upward movement in the graph of success and performance. Every year the number of applicants have been increasing and in no time I am sure it will be very tough competition and difficult to scrape through and get an admission. The best way to spread the message is word of mouth and this helps make or break a brand be it universities, line of clothing or automobiles, word of mouth is the strongest weapon in Public Relations. It is a simple theory, when a student passes out from the university they are bound to talk about their past experiences with the others if the others get a good feedback only then will the brand gain positive publicity.

It takes one negative feedback to get the image of an organization to ground level from the sky, at the same time it takes years of hard work and dedication to keep your organization on the top level, that’s the law of nature Ironical isn’t it? All the students of MA PR, Mumbai University Kalina will seal their fate in the month of April where we will face the real world and the industry while doing our internships. This is the time when we decide whether we give a chance to the PR professionals to perceive things about us or be sure of what we are and what we are capable of doing.

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